close your restaurant more often
Less Reservations, More Deposits …
Look at you go! Your restaurant is humming along - the dining room's full, bar's three-deep, and your coffee program has the neighborhood buzzing. But here's the controversial truth: your open doors might be holding you back. Those packed nights? They could be private buyouts. That busy Sunday brunch service? It could be a corporate retreat. Your underdeveloped private events program is the difference between good revenue and exceptional profits.
The Hidden Revenue of Private Events
Let's be real - while you're busy perfecting those craft cocktails and nailing your dinner service, thousands in potential event revenue are just slipping through your fingers. That corporate lunch inquiry gathering dust in your inbox? Pure gold. That wedding planner trying to reach you about a rehearsal dinner? They could be sending you business for years.
Sure, most restaurants treat events like a side gig - something to deal with when they have time. Makes sense, right? You're slammed with daily operations. But here's the kicker: a solid events program can actually make you more money per square foot than regular service, with way more predictable scheduling and better margins.
What Makes Events Work?
After years in the trenches, we've cracked the code on what makes events programs actually deliver:
Define Your Sales Process
You need a clear, step-by-step path from lead to thank-you note. This isn't just about organization - it's about creating flawless experiences that turn first-time clients into regulars.
Automate Everything
Too many leads go cold because someone was too busy to follow up. Smart templates, automated reminders, and dynamic lead forms can keep your pipeline flowing even when you're slammed with service.
Know Your People
A corporate event planner and a mother of the bride have totally different needs. Your pitch decks, marketing, and approach need to speak their language and solve their specific problems.
Track Your Sources
Great event revenue comes from a healthy mix of organic finds (hello, SEO and social) and targeted outreach. Knowing where your leads come from helps you invest in what's actually working.
Build Real Relationships
Here's a secret: keeping existing clients is way cheaper than finding new ones. Personal thank-you notes, loyalty programs, and planner appreciation events aren't just nice gestures - they're smart business moves.
How We Help
Our team jumps in to build:
Sales systems that actually work
Killer pitch decks and templates
Automated follow-up that converts leads into sales
Marketing that targets the right people
Relationship-building programs that last
- What Success Looks Like -
When done right, you'll see:
Better profits than regular service
Revenue you can count on
Corporate clients who keep coming back
Word-of-mouth that spreads
Full calendars during traditionally slow times
You already have a full plate running your restaurant. The last thing you need is another major project to manage. That's exactly why Verified Hospitality exists - to take this entire process off your hands and turn it into a revenue-generating machine.
Want to see what your events program could really do? Let's chat about handling all of this for you, so you can focus on what you do best: running an amazing restaurant.
